rigfes

Why must we reinvent the old ?
 Alot of todays products ranging from automotive to phones have come down several generations, to a point that it may seem difficult to link back to the original idea and scope. Companies and individuals add new semantics to existing products to make them more appealing, durable and functionally sounds - some aspects of it fall redundant and obsolete while new one emerge from current trends and need. What I'm trying to grasp here is not product lifecycle but company lifecycle - should we continue with a product that we no longer need yet the fact alot is vested in it, withdrawing is never considered as a new path for the company. What do really understand with continuity? also what is really the product - the object or the company ? Reinventing the old may not seem very apparent as a logical thing to invest time, effort and resource in, but it is one way we can attempt to bring change that we understand. New products dont try to bridge the gaps, they create new problem areas. More than products itself we are at a critical juncture of understanding our needs and objects we surround ourselves with.
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